Football Betting Guide: Tips and Odds

Football is the most popular sport in the world and there are fans across the globe that follow top leagues and tournaments. Many of those fans also like betting on the sport so a good football betting guide is needed.

We will tell you all about the football betting tips. But you can also find out about football betting offers and the types of football betting sites that you should be visiting and using. Read on to discover everything you need to know about football betting tips. Plus, everything else to do with betting on football.

Football Events for UK Bettors

UK Bettors can place bets on a wide range of matches, events, and tournaments around the world. Customers can check out all the best football betting offers to get started. Then they can explore football betting sites to find the best football betting odds. You can even get the best football betting tips today.

The English Premier League is an obvious competition to concentrate on if you are looking for UK sporting events. But we will offer football betting tips for all kinds of other leagues and tournaments – as well as for the EPL.

Football Events for UK Bettors

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Bet on Euro 2024

Club competitions are all very well but international football really gets the excitement going. National pride really gets people going. This year we can look forward to the European Championship and see which team takes over from Italy as the continental champions. The Euro 2024 odds are already available and bettors should be looking for the Euro 2024 betting offers.

No offers found

Champions League Betting

It is regarded as one of the most prestigious tournaments in all of football. Many of the world’s best players compete for the famous old trophy and football fans avidly watch the event unfold each season. UK bettors are particularly keen on placing wagers on the tournament. Here are some Champions League betting tips and odds for you.

Premier League Betting

The top tier of football in England is thought by many to be the best league in the world. So customers are also keen on betting on games. For that, they need the best Premier League odds. In such a competitive league, the more information you have the better. So see below for all the latest Premier League odds to help with your football predictions.

Bet on World Cup 2026

If there is one event that is bigger in international football than the European Championship for UK bettors it is the World Cup. The tournament comes around every four years and determines the best team in the world. It is one of the most watched sports events on the planet and football World Cup betting really heats up when it comes around.

The tournament is still a little way off and most football federations have not really even got their qualification going. But we will have all the best World Cup odds when we get a little closer to the tournament.

Football Betting Offers

If you are looking to sign up with a new online betting site it is usually a good idea to check out the promotions for new players. If there is a major tournament coming up you might find many of the bookies have football betting offers available. These offers may also be available at any time.

Some of the more popular promotions offered by the betting sites are free bets. These will usually come with a variety of terms and conditions but they will allow you to place a wager. Other offers include enhanced odds, cash-back offers, and accumulator insurance.

Football Free Bets Offers

As we mentioned, football free bets are a very popular way for betting sites to attract customers. You may have to place a qualifying bet or deposit funds, but you will then receive a credit to be used on football games. Check the promotions page of your online betting site to find out what is required of you to claim the free bet.

There are a lot of different football free bet offers. So make sure that you take a look at our free bets guide. That will keep you up to date with all the latest promo news and where to claim the football betting bonus.

Football Free Bets Offers

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Football Betting Sites in the UK

If you are looking to get the best football betting tips you will also want to know that the site you intend to use is one of the best. The best UK bookmakers will have a wide range of football betting markets.

They will also offer the chance to place a selection of different bets. You will also want to know that there is help in betting, as with a bet builder guide, for example.

You will obviously want to be getting the best football betting odds. Furthermore, ensure that your proposed site also covers all the UK major sporting events as well as UK football events. You may plan on concentrating on betting on football. But there will sometimes be times when you want to wager on something else.

It all comes down to what you personally want to bet on. If you follow a lot of foreign leagues, you should look to see if the bookie covers them. It is a personal decision and you can see for yourself which sites are more suited to your needs.

Best Football Betting App

You have probably noticed that a vast amount of online sports betting is carried out remotely these days. The rise of mobile betting apps has been incredible in the last few years. Now any good online sportsbook really needs an app for its customers to download.

Being able to place bets on a mobile app is so convenient for customers and fits in perfectly with their lives. Almost everything can be done via a mobile app these days and betting on sports is no different.

Although nearly all bookies have a mobile app, they do tend to vary in usefulness and effectiveness. The bet365 mobile app is a particularly good one as it has the full range of markets available on the download site. The William Hill mobile app is also popular, as it is one of the most established. While the Betfair betting app allows customers to use their innovative exchange markets.

Live Football Betting

Live betting has also become a hugely popular form of betting recently. It is sometimes referred to as in-play. Live betting is where customers are able to place bets on events that have already begun. The odds change in accordance to the action on the pitch. The best live bettors can predict successfully how a game might progress.

Live football betting in the UK can also help you feel more a part of the football game. Your bets will often be focused on parts of the match, rather than the whole event. So your interest is extended and that can help with your level of excitement remaining up throughout a match.

We just mentioned how popular betting apps are and they are particularly useful when it comes to live betting. Being able to bet on the go means that you can place your bets whenever you want. A mobile app allows you to follow the action and make your live bets when it is the best time to do it.

Live Stream Football with bet365

Being able to live-stream football games can help with your betting. It also means that you can access live football wherever you are. Many of the best online sports betting sites offer live streaming* these days but bet365 is definitely one of the best.

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Live

Watch – online

  1. Register
  2. Watch game
Watch game

To watch you must have an account created with the bookmaker, and deposit the minimum amount

*To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming.

If you are able to watch the action as it unfolds, you can gain more information about how you should place bets. You can see how the game is going and make your predictions accordingly. You should always check to see whether a betting site offers live streaming, as it can help in the long run.

bet365 Live Sport
Watch Live Sport

You can watch live sport on your mobile, tablet or desktop including Soccer, Tennis and Basketball. All you need is a funded account or to have placed a bet in the last 24 hours to qualify. Geo location and live streaming rules apply.

UK Bookmakers for Football Betting

Football is the most popular sport in the UK so all the betting sites always have a wide range of markets available. Here are some of the best betting offers currently available in the UK.

Operator Offer Details Get Offer
Bet £10 & Get £50 in Free Bets for new customers at bet365. Go to bet365 Sports 18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Bet £10 Get £30, Credited as 3 x £10 bets Go to William Hill 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
BET £10, GET £20 IN FREE BETS* Go to Virgin Bet *New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
Get 50% Back as a Free Bet up to £35 Plus 10 Free Spins! Go to Quinnbet If your account has Sportsbook losses at the end of your first day’s betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly
Bet £10 And Get £30 Free Bet Go to JeffBet Sports New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply 18+ #ad gambleaware
Get A £40 Free Bet – When you bet £10 on Sports Go to Coral 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
£20 In Free Bets Ker-Ching – When you bet £5 on sports Go to Ladbrokes 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
100% up to £50 Go to 10bet New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
Get £50 in free bets When you place £10 bet on Sportsbook Go to Betfair 18+. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
Bet £10 Get £20 in Free Bets Go to Boylesports New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
BET £10, GET £40 Go to Spreadex Join and place a £10 fixed odds bet at odds of 1/2 or greater. Once the bet is settled, get a £10 free fixed odds bet plus a £5 free Total Goals football spread bet and a £5 racing Winning Favourites spread bet. The second £10 free fixed odds bet, £5 free Total Goals football spread bet, and £5 racing Winning Favourites spread bet will be credited 24 hours later. Free bets expire in 28 days if unused. Promotions available to 18+ aged individuals. New customers only. T&Cs apply. GambleAware.org
Bet £10 Get £40 in Bonuses Go to Unibet 18+. GambleAware.org . New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET Go to Paddy Power 18+. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
£30 Matched Free Bet if your first Acca loses + 100 Free Spins Go to Betway Sports Betting *New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
Bet £10, Get £30 in free bets Go to BetUK 18+. New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. T&C’s Apply. Opt-in required. GambleAware.org
BET £10 AND GET £20 FREE BETS Go to NetBet 18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
Get £30 in Free Bets for Premier League Join us & bet £10 Go to BetVictor 18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
£50 IN FREE BETS, WHEN YOU BET £10 Go to Betfred New customers only. 18+. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
£50 Welcome Challenge Go to Sportingbet 18+ | Complete our 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only | T&Cs apply
Use code COMMFREE to trade with 0% commission for 60 days Go to Smarkets Use code COMMFREE to trade with 0% commission for 60 days. New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Instant Banking. Full T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad
Enjoy £50 in free bets for the football season Go to Matchbook New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T’s and C’s Apply. GambleAware. 18+.
Betfred
18+. Applies to Pre-Match Football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-100% cash bonus on settlements if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs Apply. GambleAware,org
BoyleSports
New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. 18+. Prices subject to fluctuation and availability. 90 mins. 10 max stake. T&C's Apply.
Unibet
18+. GambleAware.org. Pre-match only. Max stake of £10. Minimum combined odds of 4/1 (5.0) and 3 selections. Terms apply.
Unibet
18+. Full TC's Apply. GambleAware.org
Unibet
18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply. GambleAware.org

William Hill Football Betting

William Hill is one of the oldest and most established betting companies in the UK. It has been able to remain at the forefront of the industry. As a major name in the industry, you will always be able to find a wide range of football betting markets. There will regularly be special offers and promotions for football games and events. For some of the best football betting William Hill is the place to go.

We have our own special William Hill Euro 2024 guide. There is also a good selection of William Hill Champions League betting options on the site. Football betting at William Hill is quick and easy and this bookie always has some of the most competitive odds.

Bet £10 Get £30, Credited as 3 x £10 bets

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad

Paddy Power Football Betting

Although now very much established in the UK betting industry, Paddy Power is a newer addition than William Hill. But it is one that has been able to attract a lot of business thanks to some high-profile marketing. They have a number of excellent special features, such as bet builder and best odds guaranteed.

New customers can claim Paddy Power free bets when they sign up and make an initial deposit. That allows them to explore the extensive football betting markets.

GET £20 IN FREE BETS WHEN YOU PLACE A £5 BET

18+. New Customer offer YSKARZ. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £20 in free bets. Free bet rewards valid for 30 days. Only deposits via Debit Cards & Apple Pay will qualify for this offer. T&Cs apply. Please Gamble Responsibly Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Betfred Football Betting

Betfred made a name for themselves by paying out early on big outright football markets. But they have continued to be popular with football betting customers because they offer consistently competitive odds. There are also always good features, such as price boosts and other promotions around the times of major events like the World Cup.

£50 IN FREE BETS, WHEN YOU BET £10

New customers only. 18+. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.

Betfred
18+. Applies to Pre-Match Football accumulators of 5+ selections on selected markets. Min odds 1/2 leg. 2.5%-100% cash bonus on settlements if all selections win. £10 max cash refund if one leg loses. Paid within 24hrs of bet settlement. Cashed Out/In-Play bets not applicable. T&Cs Apply. GambleAware,org

Ladbrokes Football Betting

Ladbrokes is another very well-established name in the UK betting world. It has always offered a wide range of markets when it comes to football. Promotions are very important to the success of Ladbrokes and that includes offers like acca insurance.

With this promotion, customers can regain their stake if just one leg of an accumulator bet falls through. Major football events are big news at Ladbrokes. But customers are able to find markets on all kinds of leagues around the world at any time.

£20 In Free Bets Ker-Ching – When you bet £5 on sports

18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Best Football Betting Strategies

Every football fan thinks that they know everything about the game. But the most successful bettors are the ones that prepare properly. That means having some kind of football betting strategy. That can include using your betting bonus wisely. But it goes much further than that.

You can read a number of our betting guides to see how to bet effectively. But doing your research is the most important factor. Taking into account recent performances of the teams involved is important to figure out how that might influence the way they play in your game.

Look for the best football betting odds and keep an eye out for football betting tips. So you have a rounded view of all events. This means consulting a number of different betting sites and using all the bonuses you can find. It also pays to keep a record of your betting. This shows you how successful you have been and what types of bets you prefer.

Betting on Other Sports

We have been concentrating on betting on football in this guide and offering all kinds of football betting tips. But there are plenty of other sports you can bet on once you have signed up with a UK sports betting site.

You could be into horse racing, cricket, basketball, American football, snooker, or darts. But you should be able to find a whole host of markets at any good betting site. It depends on the sport in question, but you will always be able to bet on outrights, match winners, top scorers and other generic markets on all sports.

All betting sites will cover most big UK sports events. There should also be asketball betting and horse racing betting. They will allow you to make predictions from events from around the world.

Betting on Other Sports

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Horse Racing

This is one of the most popular sports to watch in the UK. Horse racing free bets are a good way to get started with a betting site. You will usually be able to find promotions at most bookies and the big events are always a good time for customers.

You should be able to find Cheltenham betting offers during the big meeting, with all Cheltenham odds at any site. These kinds of prestigious events attract people who are not always interested in sports betting. This is because royals and celebrities attend the meetings.

A good example of a promotion for these events is Royal Ascot free bets. A lot of bookies offer when the meeting comes around each year.

Betting on Motorsports

UK bettors are also able to bet on motorsports events. There is a wide range of events including Formula 1 and MotoGP. There are British events in all the global competitions, such as the F1 British Grand Prix and that allows UK customers to get more involved in motorsports betting.

It doesn’t hurt that the UK has always had a number of top competitors in some of these motorsports. The likes of Lewis Hamilton and, before him, Damon Hill and Nigel Mansell, have won championships. That’s why there is always a lot of support from UK fans interested in Formula 1 betting.

Safer Gambling

Even when you have taken in all the football betting tips and worked out your betting strategy, you should be sensible with your sports betting.

You should always only bet as much as you are willing to lose and never chase your wins. If you do feel as though your betting is becoming a problem you should be able to find safer gambling tools on betting websites. There is a lot of help and information there so you can deal with any issues before they get out of control.

Conclusion

This football betting guide has been designed to tell you just about everything you need to know about betting on the world’s favourite sport. You should always search for more information to help with your predictions. But we have gone through a number of the main factors to do with football betting.

Now you know about some of the best betting sites and the major events. You should be able to make your predictions with more information. Remember to also look out for the best sports betting promo codes.

Betting on football is never guaranteed, of course. But when you have taken in as much information as you can and picked up some football betting tips you will always be in a better position to try football betting.

Frequently Asked Questions

Can I claim football offers at betting sites?

Yes. Most online sports betting sites have promotions for football events. You will need to sign up for a customer account but then you should be able to use the bonus to bet. Every offer will have its own terms and conditions.

Can I bet on the World Cup at UK bookmakers?

Yes. The World Cup is the biggest football tournament of them all and all sports betting sites will offer numerous markets for the competition.

Where can I find the football betting tips?

There are lots of sites offering football tips today. But you should gain information from a number of trusted sources to help with your football betting.

What are the best football betting sites?

We recommend bet365, William Hill, and Betfred. But there are lots of other good betting sites available.

How can I stay safe with my sports betting?

Always keep on top of your betting. All good betting sites have help at hand if you feel your betting is getting out of control.

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